Fine & Country News Page

Website performance report

The Fine & Country website is being consistently reviewed and improved, aiming to drive traffic and increase valuation requests. Recently, website traffic has increased and brand awareness has increased from the introduction and success of the blog as well as exposure on the social media pages, it is especially driven by the Facebook page.

 

 

Audience Overview 

> There has been an increase in the overall number of visits to the site since July 2015. The total number of sessions has increased to 200,626, an increase of 8.94% over last year (when the number was 184,164).

> Likewise, the numbers of users has increased by 12.16% since August 2015.
 
 

 

 

 

Geography

It is interesting to see that the volume of traffic from the United States has increased since Brexit (form 1,800 visitors in May to 2,544 in August). 

 

 

Devices

> Desktops account for 39.07% of visits, tablets for 24.91% & mobiles for 36.02%.

> There was a significant increase in the proportion of mobile sessions which increased far in excess of the proportional increase in visitors. Mobile visits increased 21.97% compared to August 2015.
 
> The engagement for desktops & tablets is much greater: these groups spend longer on the site, convert better & are less likely to bounce than mobile traffic.
 
> Both desktop & tablet traffic spend around 5 minutes on the site on average with mobile traffic spending 2m 33s on average.

 

 

Demographics

> The most engaged group is the 55-64 age range (4.82 pages per session & average session duration of 4m 53s).

> The 35 – 44 age group provide the largest volume of visitors (22,213).

 

 

 

 

 Social

> Facebook is the biggest generator of social traffic with 13,818 visits and is up 144.54% year-on-year.

> There were over 155.13% more sessions via social referral compared to last year which is a significant increase. Most of this seems to have been generated by an increase in Facebook traffic.

> Twitter’s traffic also increased from 185 to 1,256 visitors.

 

 

 

 

 

Referral Traffic

> Referral traffic is up 42.79% over the last 12 months. A large proportion of this seems to have been driven by increases in traffic from Facebook & Twitter.

> It is noticeable that most of the referral traffic to Fine & Country is traffic that it has generated through its own social media efforts.

 

 

Yomdel Live Chat 

 

Below are the figures we have received from the Live Chat service on the website for August.

Chats: 1052

Leads: 258
 
Leads include:
> Buyer: 138
> Seller: 85
> Buyer/seller: 22
> General enquiry: 2
> Landlord: 4
> Message: 2
> Non-sales valuation: 3
> Seller/landlord: 1
> Tenant: 1

 

 

For more information on this report please email mediacentre@fineandcountry.com 

 

Categories: General

Published in: News bulletin

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