The Fine & Country website is being consistently reviewed and improved, aiming to drive traffic and increase valuation requests. Recently, website traffic has increased and brand awareness has increased from the introduction and success of the blog as well as exposure on the social media pages, it is especially driven by the Facebook page.
> There has been an increase in the overall number of visits to the site since July 2015. The total number of sessions has increased to 197,183 for the month of July, an increase of 26.03% over last year (when the number was 156,463).
> Likewise, the number of users has increased by 30.63% since July 2015.
Over the last month, main traffic to the UK site has come from the UK, South Africa, the US, Portugal and France.
> Desktops account for 39.13% of visits, tablets for 25.45% & mobiles for 35.42%.
> There was a significant increase in the proportion of mobile sessions which increased far in excess of the proportional increase in visitors. Mobile visits increased 45.36% compared to July 2015.
> The engagement for desktops & tablets is much greater: these groups spend longer on the site, convert better & are less likely to bounce than mobile traffic.
> Both desktop & tablet traffic spend around 5 minutes on the site on average with mobile traffic spending 2m 33s on average.
> The number of conversions for mobiles has increased dramatically (by over 1,000%). This is because we are now tracking the mobile click to call function. This indicated that there have been around 350 phone calls from mobiles in July.
> The most engaged group is the 55-64 age range (4.93 pages per session & average session duration of 5m 11s).
> The 35 – 44 age group provide the largest volume of visitors (21,967).
> Facebook is the biggest generator of social traffic with 17,578 visits. This is a significant amount of traffic and a significant increase on last month (11,717 visits).
> There were 369.81% more sessions via social referral compared to last year which is a significant increase. Most of this seems to have been generated by an increase in Facebook traffic but Twitter & LinkedIn’s traffic has increased substantially in percentage terms (with 254.43% & 865.79% more traffic than 2015 respectively).
> Twitter’s traffic also increased from 296 to 1,106 visitors.
> Referral traffic is up 172.68% over the last 12 months. A large proportion of this seems to have been driven by increases in traffic from Facebook & Twitter.
> It is noticeable that most of the referral traffic to Fine & Country is traffic that it has generated through its own social media efforts.
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