Fine & Country News Page

Website performance report

The Fine & Country website is being consistently reviewed and improved, aiming to drive traffic and increase valuation requests. Recently, website traffic has increased and brand awareness has increased from the introduction and success of the blog as well as exposure on the social media pages, it is especially driven by the Facebook page.

 

Audience Overview 

> There has been an increase in the overall number of visits to the site. The total number of visitors has increased to 178,849, an increase of 6.46% over last year (when the number was 168,002).
> Likewise, the number of users has increased by 7.78% since June 2015.

 

 

Geography

Over the last month, main traffic to the UK site has come from the UK, US, South Africa and Australia. 

 

 

 

Devices

> Desktops account for 39.44% of visits, tablets for 26.95% & mobiles for 33.6%.
> There was a significant increase in the proportion of mobile sessions which increased far in excess of the proportional increase in visitors. Mobile visits increased 15.55% compared to June 2015. 
> The engagement for desktops & tablets is much greater: these groups spend longer on the site, convert better & are less likely to bounce than mobile traffic.
> Both desktop & tablet traffic spend around 5 minutes on the site on average with mobile traffic spending 2m 37s on average.

 

Demographics

> The most engaged group is the 55-64 age range (4.79 pages per session & average session duration of 5m 03s).
> The 45 – 54 age group provide the largest volume of visitors (21,651).

 

 Social

> Facebook is the biggest generator of social traffic with 9,161 visits.
> There were over 138.62% more sessions via social referral compared to last year which is a significant increase. 
> Twitter’s traffic also increased from 139 to 1,097 visitors.

 

 

Referral Traffic

> Referral traffic is up 57.82% over the last 12 months. A large proportion of this seems to have been driven by increases in traffic from Facebook & Twitter. 
> There was a 73% decrease in traffic from Rightmove over this period.

 

 

 

For more information on this report please email mediacentre@fineandcountry.com

 

Categories: General

Published in: News bulletin 

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