Win market share, monitor performance and assess the competition
Over the next couple of weeks, we will be re-introducing an upgraded Fine & Country Intelligence system which you will be able to access directly from the members hub. It will be a great tool for you to assess what is happening in your local market.
The Intelligence System gives you access to local market knowledge which will help you to win market shares, assess performance and compare the business to your local competitors.
Some of the following reports will be available:
- New Instructions
- Prices Reductions
- Sales Fallen Through
- Time on Market
- Sold Properties
- Year on year performance for your office
For more information on the system and how to make the most of it, call our customer service team on +44 (0)20 7079 1515.
The system will also help you create your marketing plan by helping you answer the following questions:
- What is the current trend within your target market?
- Do you experience seasonal trends?
- What is the number of properties in your area currently on market?
- What is the number of properties in your area potentially sold in a calendar year?
- Who are your competitors and what is their market share
Your market research will help you determine the earning potential within your area. It allows you to set goals and aim for a specific percentage of your market, as well as put your annual marketing spends into perspective as a percentage against potential earnings.