If you don't already, it's time to make the most out of social media, as it is one of the fastest, cheapest ways to reach your specific target audience.
Fine & Country Warwickshire has had great success from boosting properties on Facebook.
To give you an idea of its effectiveness, just after &8.13 this property reached 13,730 people (target audience) in 5 days and has been shared a total of 72 times, receiving 2784 engagements.
This is a fantastic tool to give your properties more, targeted exposure and is one of the most cost effective ways to reach your target audience as so many people use social media to find jobs, properties and other life tips.
The Warwickshire office has won listings from Facebook and also did a valuation that came from LinkedIn.
The boosts are targeted so are only seen by your target market e.g. 10 miles radius of property, aged between 45 and 65, interested in luxury lifestyle etc.
Additionally, promoting properties on Facebook drives buyers and potential sellers to the Fine & Country website where they are more likely to interact via ‘Live Chat’ or book an ‘instant online valuation', or even make an appointment for a valuation/viewing.
Once they have visited our website, they will be retargeted where they will see further Fine & Country adverts on other websites they visit, and eventually in time they may consider using Fine & Country when they sell their home.
Top tip! Videos receive more engagement than photos showing that people are more interested to watch a video and include a link to the property on the Fine & Country website.
If you want to do all you can to achieve higher prices for you sellers and generate more inquiries from new potential sellers, then get in contact with the Media Centre firstname.lastname@example.org and they will start boosting your properties on Facebook.