Fine & Country News Page

Fine & Country Garden Competition

The campaign

The Fine & Country Garden Competition has been designed to reinforce Fine & Country’s reputation as a luxury lifestyle brand and help you generate more valuation requests.

Marketing tools have been created to invite people in your area to submit a photograph of their garden, in the hope of winning the title of the best garden in Britain and two tickets to the RHS Chelsea Flower show 2017.

 

Some of you have taken a step further like Jan Foo from Berkhamsted who has created her own sale boards to promote Fine and Country. If you want anymore bespoke marketing tools don't hesitate to contact us at studio@fineandcountry.com.

 

 

The Format

Entries are made by emailing up to five images of the garden and up to 200 words to gardens@fineandcountry.com by 29th July 2016. Once all entries are submitted, the gardens will be added to the Fine & Country Facebook page by regional categories and voting will take place on the Fine & Country Facebook page from 1st August 2016 and will close on 31st August 2016.

 

Regional winners will be determined by the number of likes each garden in each region will receive. The winner of each category will then compete to become the overall winner.

The overall winner will be judged by gardening expert and columnist for The Mail on Sunday, Martyn Cox. The winner will be announced on 16th September 2016 and will receive two tickets to the dazzling RHS Chelsea Flower Show 2017.



The Campaign


The Fine & Country Garden Competition campaign has been designed to promote the competition in your local area, to help with brand awareness and instruction winnings. We suggest that you tell your vendors to enter the competition to increase the exposure of their property, and to invite new clients to enter, as a way of introducing the Fine & Country brand.

Please email studio@fineandcountry.com if you want to personalise any of the items below.

This campaign will run from 1st May to 29th July 2016. Once the voting has opened for the Garden Competition, we will release further marketing materials to encourage members of the public to vote for the winner.



> Direct Mail and Canvassing Cards

The direct mail and canvassing cards are available for you to order on the Fine & Country Digital Hub. These canvassing cards can be distributed at your leisure to potential customers whilst the direct mail cards will allow you to reach a targeted socio-demographic segment of the population within your area, maximising the success of the campaign.

 

 

 

 Click here to view the examples.



> Window Cards

Ready for you to print and place in your window, these window cards are a free and easy way to advertise the Fine & Country Garden campaign.

A4 window card

 


 Click here  to view the A4 window card.



A3 window cards

 

 

Click here  to view the A3 window cards
 
 
> Newspaper/Magazine Advertisement

For changes to artwork, please contact the Studio on studio@fineandcountry.com or call
01223 443 906

Newspaper Banner Advert

 

 

To see example please click here.



Magazine Full Page Adverts

 

 

To see example please click here.


> Email footers


Place this under your standard Fine & Country email to promote the Fine & Country Garden Competition

 

 


Please link this image to fineandcountry.com/uk/gardens.


Click here to download.

> Mini mag covers

 

We have created a mini mag cover for you to use.

 

 

 

> RightMove Local Homepage banner

 

 

 

 

Please link this image to fineandcountry.com/uk/gardens

Click here to download.

 


> RightMove microsite mid-page advert

 

 

 

Please link this image to fineandcountry.com/uk/gardens

Click here to download.

 

 

>RightMove Featured Agent

 

 

 

 

Click here for tablet

Click here for desktop

 

> RightMove mobile banner

 

 

 


 Click here to download

 


> Emailers

 

An emailer has been created for you to send to your entire database of prospects.

 

 

 

 

> Click on the image above to open the link (open in Internet Explorer – Chrome and Firefox do not support this)

> Click on File > Send > Page by email

(If ‘File’ is not on your menu options, put your mouse pointer in the grey menu strip at the top of Explorer, click the right mouse button and click ‘Menu Bar’)

> Set the ‘To..’ address as your own, enter the target email addresses in the Bcc box (you may need to click the ‘Cc..’ button first, to get the ‘Bcc..’ option).

> Send

 

If you have any questions, please contact the Fine & Country studio on 01223 361 720 or email studio@fineandcountry.com.
Categories: General

Published in: June Bulletin

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