The first ever overseas International Conference took place on 9th June in sunny Estoril, Portugal. With over 70 attendees coming from 10 different countries, including colleagues from as far afield as Australia and Nigeria, the conference exceeded all expectations. Under the theme of networking, the day concentrated on effective and regular communication between offices to increase referral income.
David Lindley, CEO of Fine & Country kicked off the day with a snapshot of what the brand had achieved so far in 2017, including the launch of Fine & Country Interior Design, upgrades to the Fine & Country website and, befitting the theme of the day, the introduction of a new referral system.
Nuno Durao, CEO of Fine & Country Cascais, then took centre stage to explain the reasons why people are moving to Portugal. Nuno highlighted that everyone has a motive, a USP, and if you find the motives, then you get the sale. So whilst Portugal has beautiful beaches, delicious food and succulent wine, many other countries have the same attributes. What makes Portugal different are the Golden Visa and tax benefits. Explaining and understanding each other country’s motives could improve communication and increase successful referrals.
Each country's representatives then participated in a quick-fire session, during which each participant had five minutes on stage to explain what makes them successful and to share best practice.
Lunch was followed by a round table sessions. Four round-tables were laid out, with one topic each including;
- business strategy
Attendees had the opportunity to sit at the table of their choice to discuss each topic, or even go from one table to the other to get as many tips as possible.
Last but not least, the day ended with guest speaker Andy Lopata, Business Networking Strategist. Andy believes that networking is underrated in business and too often is seen as an afterthought or taught as a ‘skill’, rather than as something far more central to career success.
During his session, Andy explored just what networking really is and why it’s so important for us all to embrace it.
The day ended with a drinks reception under the glorious Estoril sun and a gala dinner during which all participants had the opportunity to network further whilst enjoying the best of Portuguese food and wine.
All participants left the event invigorated with new ideas, new contacts and a desire to work together.