Fine & Country News Page

Success of the website in June

The Fine & Country website is being consistently reviewed and improved, aiming to drive traffic and increase valuation requests. Below you can see the statistics that show the success that the website has achieved over the last 12 months. 

Audience Overview 

 

There has been a significant increase in the overall number of visits to the site since June 2016, where the total number of sessions has increased to 190,087, an increase of 28.15% over last year when the number was 148,334. Also, the number of unique vistors has increased by 28.94% since 2016, from 107,790 to 138,986.

 

Geography

 

Visitors to the site have predominantly come from the UK with 180,535 sessions, followed by South Africa with 20,196 sessions and the USA with 3,223. It is interesting to note that visitors from the USA is increasing again. 

 

 

Devices

 

Mobiles account for 40% of visits, followed by desktops with 37.06% and tablets 22.87%.Over the last year, mobile visits to the site have increased by 52.81% where now they are the most dominant platform. However, desktops offer the most engaged traffic in general, with the average visitors spending 4m 51s on the site on average.

 

 

Demographics

 

The most engaged group is the 55-64 age range but the 45 - 54 age group provide the largest volume of visitors with 27,609 visits.

 

 

 Social

 

 

Facebook is the biggest generator of social traffic with 17,438 visits, which is a significant amount of traffic whose trend is increasing. Also, Twitter has recently been generating significant amounts of traffic but this fell back in June to 790 visits

 

Yomdel Live Chat 

 

Below are the figures we have received from the Live Chat service on the website for June 2017.  

 
Total chats: 1,266
Total leads: 428

Leads include:
Buyer: 229
Buyer/Seller: 32
Seller: 126
Landlord: 8
Tenant: 3
Other: 30
 
 

For more information on this report please email mediacentre@fineandcountry.com 

 

 

 

 

 

 

Categories: General


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