Fine & Country News Page

November website report

The Fine & Country website is being consistently reviewed and improved, aiming to drive traffic and increase valuation requests. Below you can see the statistics that show the success that the website has achieved during October 2018.

Audience Overview

 

There has been a decrease in terms of users and sessions this year in comparison to last year. October 2018 has seen 185,326 sessions on the website whereas last year saw 185,931.

 

 
 

 Geography

 

During October 2018 the majority of visitors to the website have come from the UK accounting for 144,657 users. The UK is followed by South Africa with 16,743 users. Finally, we have the United States in third place with a huge increase of 74.23% in comparison to last year going from 3,616 users to 6,300 users.

 

Devices

 

In comparison to October of last year, mobile visits have decreased by 9.78%. Desktop usage has seen a decrease of 6.84% alongside tablets with a 10.31% decrease.

 

 

 

Demographics

 

The most engaged group is the 45-54 age range so far this year with an average session duration of 3m 44 seconds, followed by 34-44-year-olds with an average session of 3m 30 seconds.

 

*Blue - 2018

*Orange - 2017

 

 
 

 Social

 

Facebook is the biggest generator of social traffic bringing in 256,098 visitors over the course of October 2018. This is a significant amount of traffic which will only continue to grow throughout the year through marketing. 

 

 

 

 

 

Yomdel Live Chat 

 

 
  2018
  Sep-18 Oct-18
  Total Percent Total Percent
Number of chats 1,024   1,016  
Leads Sent 327 32% 284 28%
Non-Lead 697 68% 732 72%
         
Lead Opportunities (inc multiple enquiries) 373   333  
Seller 141 38% 126 38%
Landlord 9 2% 13 4%
Landlord (BTL) 1 0% 1 0%
Buyer 218 58% 190 57%
Tenant 4 1% 2 1%
Franchise 0 0% 0 0%
Mortgage interest 0 0% 1 0%
Messages 0 0% 0 0%
         
Out of hours chats 476 46% 464 46%
         
Average chat length (overall) mins 7   7  
Average chat length (lead) mins 12   12  
Average first response time secs 12   13  
Average response time during chat secs 26   25  
         
Overall Customer Satisfaction 97%   93%  

 

 

Categories: General


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