Fine & Country News Page

November website report

The Fine & Country website is being consistently reviewed and improved, aiming to drive traffic and increase valuation requests. Below you can see the statistics that show the success that the website has achieved during November 2018.

Audience Overview

 

There has been a decrease in terms of users and sessions this year in comparison to last year. November 2018 has seen 207,304 sessions on the website whereas last year saw 206,486.

 

 
 

 Geography

 

During November 2018 the majority of visitors to the website have come from the UK accounting for 110,390 users. The UK is followed by South Africa with 16,180 users. Finally, we have the United States in third place with a huge increase of 132.86% in comparison to last year going from 3,418 users to 7,959 users.

 

Devices

 

In comparison to November of last year, mobile visits have increased by 10.20%. Desktop usage has surprisingly seen an increase of 2.52%. Finally, tablet usage has seen a huge 14.41% decrease in comparison to last year.

 

 

Demographics

 

The most engaged group is the 45-54 age range so far this year with an average session duration of 3m 59 seconds, followed by 34-44-year-olds with an average session of 3m 33 seconds.

 

*Blue - 2018

*Orange - 2017

 

 
 

 Social

 

Facebook is the biggest generator of social traffic with 207,304 visitors over the course of November 2018. This is a significant amount of traffic and a 0.40% increase in comparison with last year.

 

 

 

 

 

Yomdel Live Chat 

 

 
  Sep-18 Oct-18 Nov-18
  Total Percent Total Percent Total Percent
Number of chats 1,024   1,016   855  
Leads Sent 327 32% 284 28% 223 25%
Non-Lead 697 68% 732 72% 662 75%
             
Lead Opportunities (inc multiple enquiries) 373   333   281  
Seller 141 38% 126 38% 97 35%
Landlord 9 2% 13 4% 5 2%
Landlord (BTL) 1 0% 1 0% 1 0%
Buyer 218 58% 190 57% 154 55%
Tenant 4 1% 2 1% 3 1%
Mortgage interest 0 0% 1 0% 0 0%
Messages 0 0% 0 0% 21 7%
             
Out of hours chats 476 46% 464 46% 446 50%
             
Average chat length (overall) mins 7   7   6  
Average chat length (lead) mins 12   12   12  
Average first response time secs 12   13   12  
Average response time during chat secs 26   25   25  
             
Overall Customer Satisfaction 97%   93%   91%  

 

 

Categories: General


Bookmarking: