Fine & Country News Page

News from the Media Centre

During March, the Media Centre has once again achieved a high number of high-value features this month, including several features in The Times, The Sunday Times, The Financial Times and Epoch Times.including several features in The Times, The Sunday Times, The Daily Telegraph, The Wall Street Journal, and the Epoch Times.

 

The Media Centre is regularly looking for new content to increase interaction, so keep in contact at mediacentre@fineandcountry.com

 

EAV

 

The total EAV in March this year was &632,797 and we were featured 83 times and increase on last month's total of 75 features. This month also included a high number of high-value features, including several features in The Times, The Sunday Times, The Daily Telegraph, The Financial Times, and the Epoch Times. We also continue to achieve strong coverage in a variety of mid-value publications including The Week, The Lady, The Guardian and Horse & Hound.

 

 

 

 

Circulation

 

This month's circulation was 13,655,466, which unfortunately is lower than February 2018's circulation of 13,686,669. However, we anticipate that circulation will increase in April due to more national features.

 

 

Online Coverage (MUU)

 
The MUU was 1,327,644,398 in March, which again saw an increase from March 2017's figure of 1,162,505,000.  The overall improvement in the MUU is down to the fact we've had both an equal amount of features in print and online.



 

SOCIAL MEDIA

 

 

TOTAL FOLLOWERS    March: 15,032        February: 15,130       

TOTAL TWEETS        March: 14,167           February: 14,020       

 

  • We had no new followers this month.

  • We lost 98 followers, which is below our target of 190 followers per month.

  • The Cowshed gift basket competition saw our account massively increasing in interaction and generated a large number of new followers in February. However, as with many competitions that have such a strong growth rate, there are many people who unfollow the account after the competition is over. This is to be expected, and we anticipate that we will make up the difference during the Wentworth ticket competition in April.

  • We tweeted 147 times in March. We engaged with several of the themes of March (St. Patrick’s Day, the first day of spring etc.) and scheduled posts to go live on the weekends and in the evening

  • We continue to tweet a mixture of properties on the market, property news, Fine & Country news, lifestyle and interior tweets. Our competitions have been very successful at increasing our followers and engagement on Twitter

  • We tweet an average of 5 times per day.

 

 

TOTAL LIKES March: 8,447
 
By the end of March, we had 184 new likes on the Fine & Country page, which is a very successful month. Our posts continue to be very engaging. People continue to tag their friends in posts, which increases the reach of each post. We’ve found that our followers are more likely to interact with job advertisements, while competitions are the best way to attract new followers.  

The most successful posts in March:

  • Top reach: Where are the prettiest spring villages? Read our round-up of the top 20 villages, from the Cotswolds to Cornwall and Suffolk to Swansea. (88,100 reach)

  • Most engaging post: Open House: Bloomfield Road, Bath, Somerset, BA2. When: Saturday 24th March, 1 pm - 3 pm. &849,950. A lovely Victorian house, built in 1868 with four bedrooms and three reception rooms in a superb location. (60 reactions, 6,722 clicks)

Facebook boosts
 
We continue to see an increase in the number of offices who want to have their own Facebook boosts, including several job adverts for offices where engagement continues to increase. 
 
How to boost a post
 
1. Decide which property you would like to boost and how much you would like to spend – you can spend anything from &20 to &1,000, but we recommend a minimum of &50. 

2. Contact mediacentre@fineandcountry.com with the following information:

  • URL link to the property on the F&C website

  • Three images of the property

  • Date for the post to go live

  • How much you want spend 

3. We can discuss area targeting with you. You can choose to target the whole of the country or within 30-70kms of your office or the property. 

4. Let us know if there are any specific tags that you would like to include. Our normal tags include keywords such as ‘luxury, property, estate agent’. Let us know if you would like to add any relevant to the specific property e.g. barn conversion, city living. 

5. That’s it! Check the Fine & Country Facebook page to see the engagement. We can send a full report of engagement after the campaign if you would like. The expense will be charged directly to your office via the Fine & Country accounts department. 

This guide goes through our most common type of Facebook advertisement. If you would like to discuss other options, please get in touch with mediacentre@fineandcountry.com.
 

  • Number of followers in March: 3,011          (February: 2,982)

  • Most clicked on post: The Fine & Country team is having a great day visiting our Fine & Country Jersey office. Thanks for having us, Fine & Country Jersey! (196 Clicks)

  • Most impressions: CEO David Lindley and National Business Development Manager Daniel Harrington visited the stunning new refurbishment at our Fine & Country Bury St Edmunds office yesterday. Definitely an office you can't resist walking into, even in the snow. >> (3,725 impressions)

  • Most engaging post overall: The Fine & Country team is having a great day visiting our Fine & Country Jersey office. Thanks for having us, Fine & Country Jersey! (10.26%)
We have increased corporate content and office news on LinkedIn to attract potential licensees, industry experts and associates.This month, our office visits have generated the highest number of clicks and engagement. We will continue to highlight office openings and job postings in the coming months.  

The blog:

 
We have subscribed to Ahrefs, which should help us improve the SEO of the website, partially through blog content. We have received training and learned to work with this new technology, and are using it to fix the website to make it run as smoothly as possible. We hope this hard work will show in the improving figures in the coming months
 
Target: We hit our monthly target with 23,193 total page views. This is a significant increase from last month’s views and one of our best months overall, which is largely to due with an increase in blog quality and the distribution of the buyer’s database email.
 

Top posts on the blog:

 

Britain’s prettiest spring villages

5,714 views

Top 20 Georgian Gems for sale

2,803 views

The top 20 most beautiful places to live in the world

2,239 views

Seven renovations that could devalue your home   

1,393 views

How to design your dream home

930 views

 

 If you have any interesting anecdotes or story angles to share about the properties you are associated with do not hesitate to contact the Media Centre on 020 7409 8402 or email mediacentre@fineandcountry.com.

 

 

 

Categories: General


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