The Fine & Country website is being consistently reviewed and improved, aiming to drive traffic and increase valuation requests. Recently, the blog was added to the main site, new pages were created with an event section and a microsite for the Foundation. Here are the recent results.
> There has been an increase in the overall number of visits to the site. The total number of visitors has increased to 190,661, an increase of 5.35% over last year (when the number was 180,977).
> Likewise, the numbers of users has increased by 6.06% since May 2015.
Over the last 12 months, traffic from three countries has generated valuation requests. France & South Africa are the countries where people soliciting valuation requests are coming from.
> Desktops account for 39.61% of visits, tablets for 27.42%% & mobiles for 33.07%.
> There was a significant increase in the proportion of mobile sessions which increased far in excess of the proportional increase in visitors. Mobile visits increased 11.9% compared to May 2015.
> The engagement for desktops & tablets is much greater: these groups spend longer on the site, convert better & are less likely to bounce than mobile traffic.
> Both desktop & tablet traffic spend around minutes on the site on average with mobile traffic spending 2m 46s on average.
> The most engaged group is the 55-64 age range (4.9 pages per session & average session duration of 5m 05s).
> The 45 – 54 age group provide the largest volume of visitors (23,337).
> The chart below compares traffic with the number of valuation requests (rather than the total number of goals as valuation requests are more valuable to the company). The 45 – 54 age group provided the largest number of valuation requests, followed by the 25-34 age group which was surprising for this month.
> Facebook is the biggest generator of social traffic with 10,581 visits.
> There were over 175% more sessions via social referral compared to last year which is a significant increase. Most of this seems to have been generated by an increase in Facebook traffic.
> Social traffic generated 16 goals in May & contributed to a further 22.
> Twitter’s traffic also increased from 139 to 1,097 visitors.
> Referral traffic is up 61.71% over the last 12 months. A large proportion of this seems to have been driven by increases in traffic from Facebook.
> There was a 57% decrease in traffic from Rightmove over this period.
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