Fine & Country News Page

New AllAgents module for your microsite

Customer review sites impact on people's purchase decision, even more so in the service industry where what the consumer pays for is intangible and word of mouth is king. With the reign of customer review sites such as TripAdvisor for hotels and restaurants and Checkatrade for builders, it is only a question of time before potential sellers turn to customer review sites to compare estate agents before inviting them on valuations.
 
 
Why customer review sites are so vital to your business progression?

Here is some of the top reasons as to why you should use review sites:

- 61% of customers read online reviews before making a purchase decision.

- User reviews increase conversions, as they can eliminate any doubts potential customers have about a product, or can help with product selection.

- 47% of Britons have reviewed products online, revealing that there is no shortage in people willing to provide their opinions.

- They can show something a brand can’t- real experience. This is fundamental to people’s decisions, as there is more reason to trust a personal recommendation as they are not doing it for their own benefit. 

 

 

Fantastic results on AllAgents

There are many review sites out there and we are not encouraging you to use any one in particular. However, many of you have chosen to ask your customers to write reviews on Allagents, where Fine & Country is doing extremely well.
 
Compared to our main competitors, we are at the top of the leader board. This is a great achievement and only conveys a confident message about the Fine & Country brand. Those in search for the right agent, could not dismiss us easily.
 

 

Reviews

Rating

Recommended

Fine & Country

416

4.9/5

99%

Savills

39

1.7/5

13%

Kinleigh Folkard & Hayward

461

3.7/5

69%

Strutt & Parker

13

1.4/5

0%

Knight Frank

17

2.3/5

29%

Hamptons International

165

3.8/5

69%

 
 
To celebrate this success and share it with potential sellers, Allagents Premium Members can now showcase their results on their Fine & Country microsite. You can see examples on http://www.fineandcountry.com/uk/south-east-hampshire or http://www.fineandcountry.com/uk/banbury 
 
 
 
If you are a Premium Member and would like to add the module to your microsite, all you need to do is send us the API Key on your AllAgents member's page by email media@fineandcountry.com and we can add it on to your microsite for you. 
 
 

Dealing with bad reviews

 

What if you end up with a bad review? Deal with it - consumers like nothing better than a company that acknowledges its failings and does something about them. If the review site gives you the opportunity to respond then do so, preferably by asking them to email or message you privately.

 

 

What next?

 

Getting your customers to leave reviews can only be beneficial to you so it is definitely worth not only considering but taking into action to make sure that it happens. In the grand scheme of things it is promoting your services in the best way and creating the trust that you want your customers to have.

 

In conclusion, reviews are here to stay and critical to the success of your business so embrace them now, manage the process, take action, and reap the rewards.


 
Categories: General


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