Fine & Country website overview – March - July 2015
There are currently 4,975 properties on fineandcountry.com/uk.
Results on the Fine & Country website are consistently good, with a slight increase in sessions and users in May and a slight decrease in July, in line with the market activity cycle.
% New Sessions
58.90% of visitors in July were new to the website, which means that over 110,000 people are new to Fine & Country during that month.
Traffic sources help us to identify how the end consumers are searching online for the Fine & Country brand and our properties whether it be through a search engine, direct use of the URL or an alternative method. We can see the breakdown of how consumers arrive at the Fine & Country site below.
The pie chart reveals that the most common traffic source (71%) is via search engines such as Google, Yahoo, etc. This method is known as organic and is essentially the best type of traffic as it means the Fine & Country site is easy for the consumer to find regardless of whether they have previous knowledge of the brand or not.
Digital campaigns and social media accounts for circa 3% of the total traffic in July.
Although the traffic from social media and digital campaigns seem low, these activities are mainly undertaken to increase brand awareness and stay in the customer’s mind. These adverts are seen by hundreds of thousands of potential customers.
By seeing the brand in different forms on different media, customers will remember Fine & Country when selling their homes. These activities are also great USPs when trying to win an instruction.
Boosting some of your posts can dramatically increase the number of views, likes and share!
Please contact your Media Centre on firstname.lastname@example.org or call 020 7409 8402 should you wish to boost one of your posts.