Fine & Country News Page

The Garden Competition digital advertisements are now live

 

The Fine & Country Garden Competition has been designed to reinforce Fine & Country’s reputation as a luxury lifestyle brand and help you generate more valuation requests


Digital advertising


The NAC has invested in a digital advertising campaign to promote the garden competition and the Fine & Country brand. We will be occupying space on gardenersworld.com and RHS.org.uk throughout June. Please see below for the sceen grabs.


RHS.org.uk

Monthly unique users 938,293

We will be occupying one MPU on the Chelsea Flower Show page of the RHS website for the whole of June.

 


GardenersWorld.com

Monthly unique users: 800,000

We will be occupying one MPU and one Leaderboard on the homepage of Gardeners World for the whole of June, as well as an advertorial page encouraging visitors to participate to the competition.

 
 

Campaign materials

The Fine & Country Garden Competition campaign has been designed to promote the competition in your local area, to help with brand awareness and instructing winnings. We suggest that you tell your vendors to enter the competition to increase the exposure of their property, and to invite new clients to enter, as a way of introducing the Fine & Country brand.

Please email studio@fineandcountry.com if you want to personalise any of the items below.

This campaign will run until the end of June 2015. Once the voting has opened for the Garden Competition, we will release further marketing materials to encourage members of the public to vote for the winner.



> Direct Mail and Canvassing Cards

The direct mail and canvassing cards are available for you to order on the Fine & Country Digital Hub. These canvassing cards can be distributed at your leisure to potential customers whilst the direct mail cards will allow you to reach a targeted socio-demographic segment of the population within your area, maximising the success of the campaign.

     


Click here to view the examples.



> Window Cards

Ready for you to print and place in your window, these window cards are a free and easy way to advertise the Fine & Country Garden campaign.

A4 window card

 


Click here to view the A4 window card.



A3 window cards




Click here to view the A3 window cards



> Newspaper/Magazine Advertisement

For changes to artwork, please contact the Studio on studio@fineandcountry.com or call 01223 443 906

Newspaper Banner Advert



To see example please click here.



Magazine Full Page Adverts


To see example please click here.



> Email footers


Place this under your standard Fine & Country email to promote the Fine & Country Garden Competition



Please link this image to www.fineandcountry.com/gardens 


Click here to download.

> Mini mag covers

We have created a mini mag cover for you to use. Click here to view it.

   

 

> RightMove Local Homepage banner

Please link this image to www.fineandcountry.com/gardens

Please click here to download.


> RightMove microsite mid-page advert


Please link this image to www.fineandcountry.com/gardens

Please click here to download.


> Emailers

An emailer has been created for you to send to your entire database of prospects.



> Click on the image above to open the link (open in Internet Explorer – Chrome and Firefox do not support this)

> Click on File > Send > Page by email

(If ‘File’ is not on your menu options, put your mouse pointer in the grey menu strip at the top of Explorer, click the right mouse button and click ‘Menu Bar’)

> Set the ‘To..’ address as your own, enter the target email addresses in the Bcc box (you may need to click the ‘Cc..’ button first, to get the ‘Bcc..’ option).

> Send


If you have any questions, please contact the Fine & Country studio on 01223 361 720 or email studio@fineandcountry.com.
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