Fine & Country News Page

News from the Media Centre


EAV

Total EAV this month is &512,963 which is well above our target of &460,000 of EAV a month. We continue to achieve strong coverage in a variety of publications including The Sunday Times, The Times, The Daily Telegraph, The Negotiator, Move to London, The Guardian and Prime Location. We have also received two full pages of coverage within the Mail on Sunday, worth a combined EAV of &111,600.





Circulation


This month we have achieved our highest figures for circulation in 2015; 21,895,618. This figure has been boosted by increased coverage in The Daily Telegraph. In April we were featured 22 times by The Daily Telegraph.




MUU

This month we have achieved our highest figures for MUU in 2015; 1,438,305,861. This figure has been boosted by increased coverage in The Daily Telegraph  online. Their property webpage has an MUU of 72,018,659 and provides excellent exposure.

 


Pitches


The PR team pitched 324 times this month. We have a target of 300 pitches per month. We pitched 124 times proactively and 200 times reactively in April.

 


Facebook

In April, our Likes on Facebook increased from 3,677 to 3,712!

    • On the 12th March Facebook updated the way they measure how many people pages likes. Therefore the Fine & Country page saw a decrease in likes but already this month 67 new people have chosen to follow our Facebook page.

    • We currently have 3,712 likes on the Facebook page.

    • The most successful post in April: A photo gallery for the launch of the new Fine & Country Cockfosters (Reach: 1,411; Engagement: 3,000)

    • Top reach: Photo gallery for the launch of Fine & Country Cockfosters (1,411)

    • Most engaging post: Photo gallery for the launch of Fine & Country Cockfosters (3,000)

    • Top 5 most engaged posts: Launch of Fine & Country Cockfosters; Countdown to the Fine & Country Gold Cup; Updates from Sean Newman’s Rickshaw Run; North London & Hertfordshire Property Exhibition; Property of the Week, Bluebell Barn.

    • Least successful post: Reminder post for the Fine & Country Gold Cup

    We still need you to Like, Share and Comment on our posts, the more we interact with one another, the better!



    Twitter

    TOTAL FOLLOWERS April: 5,211 (March: 5,110)
    TOTAL TWEETS April: 5,969 (March: 5, 857)

    • We had 87 new followers this month.

    • We aim for 100 new followers a month and since November 2014 we have continued to maintain this target.

    • We tweeted 112 times in April.

    • We continue to tweet a mix of lifestyle, property news, Fine & Country news, property of the day, new to market homes and interior ideas.

    • We continue to tweet posts from the blog on a daily basis. The blog is proving very useful for promoting the Fine & Country Polo and Garden Competition.

    Please tweet us and retweet us to get the twittesphere talking about Fine & Country. Use the hashtag #fineandcountry


    October's top coverage

      

     


    Publication: The Mail on Sunday
    Title: My home had a Virgin rebirth - Richard Branson's property
    Date: 26th April
    Agent: Fine & Country Witney
    EAV: &55,800
    Circulation: 1,444,397
    Publication: The Mail on Sunday
    Title: Our Victoria Secret
    Date: 19th April
    Agent: Fine & Country Isle of Wight
    EAV: &55,800
    Circulation: 1,444,397

    Publication: The Sunday Times
    Title: Northern powerhouses
    Date: 12th April
    Agent: Fine & Country Sheffield
    EAV: &10,010
    Circulation: 790,442

     

    If you have any interesting, beautiful properties please call us on 0207 409 8402 or email mediacentre@fineandcountry.com.

    Categories: General


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