Fine & Country News Page

The Fine & Country Garden Competition campaign


The Fine & Country Garden Competition has been designed to reinforce Fine & Country’s reputation as a luxury lifestyle brand and help you generate more valuation requests.

Marketing tools have been created to invite people in your area to submit their garden in the hope of winning the title of the best garden in Britain and two tickets to the RHS Chelsea Flower show 2016.

The Format

Entries are made by emailing up to five images of the garden and up to 200 words to gardens@fineandcountry.com by 30th June 2015. Once all entries are submitted, the gardens will be added to the Fine & Country Facebook page by regional categories and voting will take place on the Fine & Country Facebook page from 1st July 2015 and will close on 1st August 2015.

Regional winners will be determined by the number of likes each garden in each region will receive. The winner of each category will then compete to become the overall winner.

The overall winner will be judged by gardening expert and columnist for The Mail on Sunday, Martyn Cox. The winner will be announced on 10th August 2015 and will receive two tickets to the dazzling RHS Chelsea Flower Show 2016.



The Campaign


The Fine & Country Garden Competition campaign has been designed to promote the competition in your local area, to help with brand awareness and instructing winnings. We suggest that you tell your vendors to enter the competition to increase the exposure of their property, and to invite new clients to enter, as a way of introducing the Fine & Country brand.

Please email studio@fineandcountry.com if you want to personalise any of the items below.

This campaign will run from April to June 2015. Once the voting has opened for the Garden Competition, we will release further marketing materials to encourage members of the public to vote for the winner.



> Direct Mail and Canvassing Cards

The direct mail and canvassing cards are available for you to order on the Fine & Country Digital Hub. These canvassing cards can be distributed at your leisure to potential customers whilst the direct mail cards will allow you to reach a targeted socio-demographic segment of the population within your area, maximising the success of the campaign.

     


Click here to view the examples.



> Window Cards

Ready for you to print and place in your window, these window cards are a free and easy way to advertise the Fine & Country Garden campaign.

A4 window card

 


Click here to view the A4 window card.



A3 window cards




Click here to view the A3 window cards



> Newspaper/Magazine Advertisement

For changes to artwork, please contact the Studio on studio@fineandcountry.com or call 01223 443 906

Newspaper Banner Advert



To see example please click here.



Magazine Full Page Adverts


To see example please click here.



> Email footers


Place this under your standard Fine & Country email to promote the Fine & Country Garden Competition



Please link this image to www.fineandcountry.com/gardens 


Click here to download.

> Mini mag covers

We have created a mini mag cover for you to use. Click here to view it.

   

 

> RightMove Local Homepage banner

Please link this image to www.fineandcountry.com/gardens

Please click here to download.


> RightMove microsite mid-page advert


Please link this image to www.fineandcountry.com/gardens

Please click here to download.


> Emailers

An emailer has been created for you to send to your entire database of prospects.



> Click on the image above to open the link (open in Internet Explorer – Chrome and Firefox do not support this)

> Click on File > Send > Page by email

(If ‘File’ is not on your menu options, put your mouse pointer in the grey menu strip at the top of Explorer, click the right mouse button and click ‘Menu Bar’)

> Set the ‘To..’ address as your own, enter the target email addresses in the Bcc box (you may need to click the ‘Cc..’ button first, to get the ‘Bcc..’ option).

> Send


If you have any questions, please contact the Fine & Country studio on 01223 361 720 or email studio@fineandcountry.com.
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