Fine & Country News Page

An important change to Fine & Country’s presence on CountryLife.co.uk

 


We understand that some of you have chosen to market your properties on OnTheMarket.com. For those of your who have chosen to do so, the agreement states that you can be featured on only one other property portal, which for most of you will be either Zoopla or RightMove. This means that your properties can no longer be fed to the Country Life property portal.

As a result, the NAC has chosen to alter our agreement with Country Life so that all of our agents can benefit from the additional exposure.

Instead of being featured on the CountryLife.co.uk property portal, Fine & Country will submit monthly advertorial (property news stories to promote our properties) that will advertise all Fine & Country properties via a hyperlink to our website. This means that every Fine & Country office will benefit from the lead generation, not just those who are not advertising on OnTheMarket.com.




The agreement

  • The editorial story will first appear on the Country Life homepage and will stay on this page for a few days or more, depending on how many stories are appearing at the time.

  • It will also appear on UK property homepage and will remain on the first page listing for around 11 days, before appearing on page 2.

  • After this, the story will be archived in the news homepage.

  • Furthermore, the story will be flagged up on the Country Life e-newsletter, sent to 36,000 subscribers, and on the Country Life Facebook page once a month for additional exposure.


 

 



 What to tell your vendors


With all Fine & Country properties now featured on the Country Life website via a hyperlink, your vendors will benefit from additional exposure to the correct audience. Ensure you tell your vendors the following;

Website Stats: 330,000 unique users | 2.3 million page impressions

61% Country Life readers are AB with 70% of the readers looking at the title specifically for a property section. 1 in 3 of Country Life readers are looking to buy a house in the next 12 months. With a global reach across 200 countries more than 80% of Country Life's pages viewed are property related.


If you have any questions, please contact the Park Lane team on 020 7079 1515 or email admin@fineandcountry.com.

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