An opportunity has arisen for your office to advertise in the Financial Times’ House & Home section.
The International Steering Committee, which comprises representatives from all countries Fine & Country operate from, has enquired about advertising properties in the FT. Fine & Country will advertise four boxes once a month, excluding August and December, to increase brand awareness and advertise exclusive properties to the wealthy FT readership.
The NAC will sponsor three boxes a month. The Head Office marketing team will select three of our finest properties every month to advertise in the publication. However, if you have a property you want to advertise in the FT, you have the opportunity to purchase a box on an ad-hoc basis.
Price and availability
&375 per slot.
Advertising in the publication will start in February. Dates will be confirmed soon.
The Financial Times: The facts
Circulation: 214,458 (Worldwide) | Readership: 676,200
• The FT is the leading international newspaper.
The FT’s weekend property section ‘House & Home’ is the World’s
only internationally focussed and globally distributed weekly property
supplement and therefore is very strong for the overseas market.
As well as offering a global audience, the key distinction with the FT
is that it also offers penetration into the UK city markets, as the FT
is the highest read title in the city.
• The FT audience:
- Average income of &150k (69% earn 50k and above, 11% earn &250k)
- 81% male
- Average age of 51