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The 7th Annual Fine & Country South Africa Convention & Licensee Awards


Last week, the Fine & Country South Africa Convention & Licensee Awards took place in South Africa. Mike Bidwell and David Lindley attended the convention, which was hosted by Linda Erasmus, CEO of Fine & Country Realty sub-Saharan Africa.

The convention was attended by licensees, national and international directors as well as the group's top agents.The theme of the conference was "Selling beyond price" with presentations from Michael Jackson, one of the best B2B speakers in South Africa, David Lindley, Head of Fine & Country Membership Liaison, Mike Bidwell, Head of Sales at Fine & Country and Ryan Hogarth, Social Media Specialist.

Linda Erasmus believes that "Selling beyond price" is about differentiating your company in the ways that matter most and that top performing businesses should rise above their competition and exceed them. 
Linda says: "Top performing sales people and businesses rise above the general offering. They follow a sales process with a wide range of benefits designed to present solutions to level decision makers. They sell values, they sell a process and increase margins, they make price irrelevant and win executive level credibility while creating the competitive edge."

With the launch of the new Fine & Country website earlier in the week, David Lindley spoke about the benefits of the new site and how it will further the development and future of Fine & Country licensees.

Following David’s presentation, Ryan Hogarth spoke about the importance of social media and how best to utilise it. Linda says about Ryan's presentation: “I feel that we were, once again, reminded that in most social media contexts, we confuse the communication platform with a marketing and advertising platform. Facebook, for instance, is not just another property portal for current property listings, but a platform for newsworthy news and a way to connect to your clientele in a way that is not overbearing and shouting a sale."

The event was followed by a black tie dinner and an awards evening in the Radisson Blu, Sandton.

Fine & Country South Africa Convention & Licensee Award 2014 winners


Midrand, Centurion - A. van Rensburg
Licensee of the Year


Alberton - Greg & Terry Demetriou
Best Fine & Country Operator


Bethlehem & Clarens - Karin Schwim
Best Fine & Country Operator


White River - Dalene Minaar
Best Fine & Country Operator


Franschoek - Terry-Lee George
Top Sales Achievement Award


Helderberg - Keily Leigh Reifarth
Best Brand Ambassador


Sandton - Mark Mitchley
Marketing Award


Windhoek - Regardt Lourens
Most Improved Office


Fourways - Geoff Mander
Best Rental Division


Randburg - Edgar Blomeyer
Highest Sales Turnover


West Africa - On behalf of M. Ukonjo
Best Brand Ambassador


Durbanville - Nico Cilliers
Best Property Presentation


Jeffreys Bay - Charl Esterhuizen
Best On Brand Office


Robertson - Riaan Kruger
Best On Brand Office


Edenvale - T. Heunis, H. Schonken
Most Improved Operator


Knysna - Elizabeth McKenzie
Best Property Presentation


Congratulations to all of the winners!

Categories: General