Between September and November 2014, Fine & Country will be advertising in Horse & Hound, the Evening Standard and in the special Waterside edition of the Daily Telegraph. Advertising both country and city properties, the campaign aims at increasing valuation requests by reaching an extended audience.
Advertising space in the printed publications will be equally divided between offices that fully participate to the National Advertising Fund. A separate email with individual copy and publication deadlines has been sent to these offices. If you have not received it, please email firstname.lastname@example.org.
All Fine & Country properties will be advertised on the Country Life website and all equestrian properties will be advertised on the Horse & Hound website for the duration of a year. If you want your property (with equestrian facility) to be advertised on the Horse & Hound website, please make sure that you have selected the equestrian option on the CMS.
About each printed and online media
Horse and Hound Magazine
Circulation: 44,458 | Readership: 203,000
Horse and Hound is a 130 year old publication dedicated to the equestrian audience that engages with both amateurs and professionals in the equestrian industry and offers them editorial to meet their needs. 31% of the audience are AB and the readers have an average income of &62,035. 76% of the Horse and Hound readers are members of equestrian clubs or associations and own 3 horses on average.
Circulation: 897,489 | Readership: 1.5 million
The Evening Standard property section is published every Wednesday and is widely considered as the London property paper of choice. It is distributed on a daily basis throughout London and the suburbs as well as an exclusive delivery of 30,000 copies to Canary Wharf. Over 70% AB adults read the title on a daily basis.
Circulation: 697,999 | Readership: 1,693,000
The Daily Telegraph is a very strong national property title that reaches a very affluent, slightly older audience. The property section is published every Saturday and features all the latest news in the marketplace, overseas property, as well as interior and design. 87% are ABC readers and have a great interest in reading about property and luxurious living. 1 in 5 Brits who own a second home are Daily Telegraph readers and 101,000 readers are looking to buy or sell their property in the next year.
Horse & Hound Online
Website stats : Homepage: 1,018,839 unique users | 10,680,530 page impressions
Property search page: 79,057 unique users | 382,432 page impressions
Country Life Online
Website Stats: 330,000 unique users | 2.3 million page impressions
Country Life is one of Britain's best-loved high end magazines which celebrates a way of life reflected through property, architecture, gardens and the countryside. 61% of the readers are AB with 70% of the readers looking at the title specifically for a property section. 1 in 3 of Country Life readers are looking to buy a house in the next 12 months. With a global reach across 200 countries more than 80% of Country Life's pages viewed are property related.
Horse & Hound
Copy deadline Publication
15th August 4th September
29th August 18th September
12th September 2nd October
26th September 16th October
10th October 30th October
24th October 13th November
Copy deadline Publication
22nd August 10th September
1st September 17th September
8th September 24th September
15th September 1st October
Saturday Telegraph - Waterside Special
The publication date is 20th September. The best waterside properties on the market with Fine & Country will be chosen to appear on the advert. If you would like one of your properties to be considered, please send your pictures and property description to email@example.com by Monday 1st September.
Horse & Hound and Country Life websites
The subscription with both websites is for a year, from August 2014 to July 2015.