Fine & Country News Page

More national advertising opportunities this autumn

 

Between September and November 2014, Fine & Country will be advertising in Horse & Hound, the Evening Standard and in the special Waterside edition of the Daily Telegraph. Advertising both country and city properties, the campaign aims at increasing valuation requests by reaching an extended audience. 

Advertising space in the printed publications will be equally divided between offices that fully participate to the National Advertising Fund. A separate email with individual copy and publication deadlines has been sent to these offices. If you have not received it, please email lauren.mcfarland@fineandcountry.com

All Fine & Country properties will be advertised on the Country Life website and all equestrian properties will be advertised on the Horse & Hound website for the duration of a year. If you want your property (with equestrian facility) to be advertised on the Horse & Hound website, please make sure that you have selected the equestrian option on the CMS.

About each printed and online media

Horse and Hound Magazine
Circulation: 44,458 | Readership: 203,000

Horse and Hound is a 130 year old publication dedicated to the equestrian audience that  engages with both amateurs and professionals in the equestrian industry and offers them editorial to meet their needs. 31% of the audience are AB and the readers have an average income of &62,035. 76% of the Horse and Hound readers are members of equestrian clubs or associations and own 3 horses on average.

Evening Standard
Circulation: 897,489 | Readership: 1.5 million

The Evening Standard property section is published every Wednesday and is widely considered as the London property paper of choice. It is distributed on a daily basis throughout London and the suburbs as well as an exclusive delivery of 30,000 copies to Canary Wharf. Over 70% AB adults read the title on a daily basis.

Daily Telegraph
Circulation: 697,999 | Readership: 1,693,000

The Daily Telegraph is a very strong national property title that reaches a very affluent, slightly older audience. The property section is published every Saturday and features all the latest news in the marketplace, overseas property, as well as interior and design. 87% are ABC readers and have a great interest in reading about property and luxurious living. 1 in 5 Brits who own a second home are Daily Telegraph readers and 101,000 readers are looking to buy or sell their property in the next year. 

Horse & Hound Online
Website stats : Homepage: 1,018,839 unique users | 10,680,530 page impressions
Property search page: 79,057 unique users | 382,432 page impressions

Country Life Online
Website Stats: 330,000 unique users | 2.3 million page impressions

Country Life is one of Britain's best-loved high end magazines which celebrates a way of life reflected through property, architecture, gardens and the countryside. 61% of the readers are AB with 70% of the readers looking at the title specifically for a property section. 1 in 3 of Country Life readers are looking to buy a house in the next 12 months. With a global reach across 200 countries more than 80% of Country Life's pages viewed are property related. 

Dates

Horse & Hound

Copy deadline             Publication

15th August                4th September
29th August                18th September
12th September          2nd October
26th September          16th October
10th October               30th October
24th October               13th November

Evening Standard

Copy deadline             Publication

22nd August               10th September
1st September            17th September
8th September            24th September
15th September          1st October

Saturday Telegraph - Waterside Special

The publication date is 20th September. The best waterside properties on the market with Fine & Country will be chosen to appear on the advert. If you would like one of your properties to be considered, please send your pictures and property description to lauren.mcfarland@fineandcountry.com by Monday 1st September. 

Horse & Hound and Country Life websites

The subscription with both websites is for a year, from August 2014 to July 2015.

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