Fine & Country News Page

July's great website results

The Fine & Country website is being consistently reviewed and improved, aiming to drive traffic and increase valuation requests. Below you can see the statistics that show the success that the website has achieved over the last 12 months. 

Audience Overview 

 

There has been a significant increase in the overall number of visits to the site since July 2016, where the total number of sessions has increased to 209,497, an increase of 29.52% over last year when the number was 161,748. Also, the number of unique visitors has increased by 27.59% since July 2016, from 119,817 to 152,877.


 

Geography

 

Visitors to the site have predominantly come from the UK with 198,258 sessions, followed by South Africa with 25,847 sessions and the USA with 4,024. It is interesting to note that visitors from the USA is increasing again. 

 

 

Devices

 

Over the last 12 months, mobile visits to the site have increased by 52.56%, where they account for the majority of visits to the site (41.72%) followed by desktops (35.33%) and Tablets (22.95%). This is the first time that mobile overtake desktops and work to the website to improve its useability on mobile is being carried out. However, desktops still offer the most engaged traffic in general, with the average visitors spending 4m 47s on the site on average

 

 

Demographics

 

The most engaged group is the 55-64 age range with an average session duration of 4m 17s, but the 45 - 54 age group provide the largest volume of visitors (27,532).

 

 

 

 

 

 Social

 

 

Facebook is the biggest generator of social traffic with 36,994 visits, which is a significant amount of traffic whose trend is continuously increasing.

 

Yomdel Live Chat 

 

Below are the figures we have received from the Live Chat service on the website for June 2017.  

 
Total chats: 1,372
Total leads: 485

Leads include:
Buyer: 272
Buyer/Seller: 39
Seller: 141
Landlord: 5
Tenant: 3
Other: 25
 
 

For more information on this report please email mediacentre@fineandcountry.com 

 

 

 

 

 

 

Categories: General


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