It gives us great pleasure to introduce the improved and enhanced Gold Marketing Service from your Fine & Country Studio.
The Gold Marketing Service is a superb instruction-winning tool, a way of negotiating up-front marketing contributions, or higher commission rates, and we are delighted to announce it now includes:
An option to add full HD video, high level drone (UAV) video and stills, or both. Please see below for prices.
Click Here and click the ‘play’ icon for an example showing both types of video.
An innovative smartphone/tablet App that, through simply scanning the cover of the sales particulars or feature page in Refined, connects a potential buyer directly to your property’s online marketing material. Quick links to the property’s listing, plan and videoette showreel or full HD video are featured, as well as contact forms to request a viewing or further details. A logo highlighting that this ‘interactive’ tool is available will be used on the relevant images.
For a demonstration, download the ‘Vieweet’ App to your phone or tablet, open the App and then point the camera at the cover of the 4-page marketing brochure (either a printed copy or as seen on your monitor) which you can download here.
The covers of Accelerated Marketing and Strategy for Success also work as demonstrators in the same way.
A choice of popular templates have been created for the 22-page particulars, allowing you to send the Studio a list of preferred photo locations on the page and to plan out your text, to accelerate the artworking process. Samples of these will be available from The Studio and on the Gold Service page on the Members’ Hub very shortly.
Still setting the standard are our 22 page, true landscape, perfect-bound sales particulars, with 20 copies delivered to your office. If you prefer the traditional 8 page brochure you are still welcome to use this instead, with 40 copies delivered to your office. We have refreshed the design of the 8 page brochure, so it is in keeping with the new 22 page version.
For your convenience, the Studio are now piloting a service to take your artwork amendments over the phone, as well as via the usual email method. For maximum efficiency, please gather all your amendments in one batch before calling.
We will only go to print when we have received an email from you approving the revised artwork, but please to take extra care to check every aspect of every page, as once you have given approval you are responsible for any errors or omissions.
Our suppliers continue to deliver an excellent quality of photography and floor plans. We have now introduced direct access for you into their systems, allowing you to view progress and download materials at any time. These changes will also speed up notifications and reduce the turn-round time of floor plan amendments.
As part of our continuing drive for excellence in presentation, the best presented listings will continue to have a printed window card sent for display at Park Lane, but not all listings will automatically have one. As before, we are always happy to arrange a photo for your vendor of a window card on display at Park Lane, provided the property merits it.
Gold Service - &499
Gold Service + property video - &699
Gold Service + UAV (drone) video - &749
Gold Service + property video and UAV video - &949
Click here to see the full price list.
How to promote the service to your vendors
We have created a 4-page marketing brochure (click here to view the brochure) to help you in the sales process and highlight the key benefits of this service to your vendors. These are designed to be customised to your preferred price structure and are available through the Studio at &57+vat for 50 copies or &72+vat for 100 copies.
How to order your Gold Marketing Pack
Click here to download a new order form. Please complete the attached for each instruction and email to email@example.com – if you currently use our existing online form please switch to the attached. If your version of Adobe Acrobat will not let you save a copy you have completed, you may need to upgrade to Acrobat Reader XI which you can do here: http://get.adobe.com/uk/reader/ . The form helps us to help you, as the more information we are provided with from the outset the faster and more accurately we can progress! In particular, if your information about the vendors and property is comprehensive then we can produce the vendor interviews significantly quicker.
More useful information on the Gold Marketing Service can be found HERE (you will need to be logged in to fineandcountry.com to access this page).
We hope you are as excited about the latest enhancements to the Gold Marketing Service as we are, and should you have any questions please feel free to Justyn Medd on 01223 224 304 or the Park Lane team on 020 7079 1515 at any time.